Welcome to the Hive, Nova.
Bruce, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Nova is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US commercial contractor mapped, the 12,000 that look like GLY Construction and Thomas Construction, and three campaigns we'd run for Nova in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Nova.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, a purchase triggered by growth events, and a founder-led team that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 7,200 to 12,000 more of your best customers?
You already have the dream ones: the commercial contractors that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 7,200 to 12,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- GLY ConstructionImproved labor data analysis for precise estimating
- Zernco, Inc.Saved at least $50,000 a year by eliminating double entries
- CM RedGrew backlog 50% year over year without tapping its credit line
- Jolly RoofingCut bonus reports from six hours to under an hour
Every cell is a commercial contractor.
Every commercial GC and specialty subcontractor with 20+ employees sits in Census County Business Patterns and state contractor licensing rolls, with bond amounts, license tier, and named officers. We build the list from that, enrich the buyers, and time the sends to bonding renewals and fiscal-year budgeting.
You're the first supplier that comes to mind.
We'll actively monitor all 48,000 US commercial contractors and reach out when the right signal shows up, so Nova is the first name a controller thinks of when job costing and cash-flow forecasting come up.
- New CFO or Controller hireJob postings and press releases signal a push for real-time financial reporting.
- Large public bid awardState DOT and municipal bid postings show backlog growth that outpaces spreadsheets.
- Bonding capacity increaseSurety filings with state licensing boards signal a firm moving into bigger jobs.
- ERP migration postingJob listings for Sage 300 CRE or Viewpoint Vista admins signal a systems change underway.
- ENR Top 400 movementAnnual revenue and backlog rankings show firms crossing into the sweet-spot band.
- License tier upgradeState contractor boards publish class changes tied to allowable project size.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from state contractor licensing boards, ENR Top 400 rankings, and public bid award postings. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Bruce, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.